Whats The Difference Between Left And Right Twix?

Left Twix comes topped with chocolate with a layer of caramel holding a crunchy cookie inside. Right Twix is cloaked in chocolate with cascaded caramel and a crispy cookie inside

When you hear “conspiracy theory,” it is natural for your mind to wander to aliens and sci-fi. But what about chocolates? An intriguing conspiracy theory or debate about a chocolate bar is taking over the world.

It’s the Twix divide, where consumers believe there are two different types of candy bars, called Left and Right Twix. These people believe the two candies not only look different, but their taste also varies from one another.

Do you want to look into the most notable candy conspiracies? Wondering what this Twix chocolate theory is all about? Read on to find out.

Table of Contents

What is the Twix Candy Bar Divide?

Twix is a caramel shortbread chocolate bar produced by Mars Chocolate. It’s an elongated cookie coated with milk chocolate and caramel. Sounds pretty simple, right? Well, it was simple until Mars, Inc. decided to rebrand in 2012.

Mars began an extended marketing campaign by marking some packages as Left Twix and the others as Right Twix. The problem started when consumers claimed that the two bars looked and tasted different.

These differences even led to serious online discourse. For the past few years, the theory that left and right Twix bars taste different has been making the rounds on social media. Some Reddit users even turned argumentative on the matter, leaving other curious onlookers dumbfounded.

One user remarked, “I know it’s a dumb marketing scheme, and they are the same.” Yet, another has the opinion, “The left Twix starts as a cookie, then it’s covered in caramel and dipped in chocolate. The right Twix starts as chocolate, and someone carefully pushes the cookie inside, using caramel to prevent the cookie from crumbling.”

Team Left Twix vs Team Right Twix

Twix fans also declared their sides by creating #TeamLeftTwix and #TeamRightTwix. To confuse customers further, Mars officially decided to launch packages distinctly labeled as Left Twix and the second one as Right Twix in 2017. The brand also announced that they did this to help users pick the option they favor.

A statement released by Twix.com says, “Right Twix Bars are packaged in the same location as that other Twix at The Twix Union Packaging Company. They package Right Twix between the hours 12:00 p.m. and 11:00 p.m. The other one is packaged between 12:00 a.m. and 11:00 a.m.”

Fun fact: Twix is also known for other popular candies like Starburst, Snickers, Skittles, and more.

The Twix Brand’s Perspective

Mars never confirmed or denied if there’s a difference between the two packs. The company did set up a website, cleverly sharing its origin story. As the lore states, two brothers, Earl and Seamus, came up with the idea of combining caramel, cookie, and chocolate.

However, they were at odds when it came to pouring the chocolate. The argument grew more intense. The brothers split the operation into two factories—one making left Twix and the other making right Twix. To make the story more convincing, the website even includes the illustration of a 1920 newspaper reporting on this event.

We’d say the story is entertaining, and there’s no shame in believing it. As we were intrigued by the concept, we decided to dig further. Before we move on, let’s understand the two products in detail.

The Stated Differences Between Left and Right Twix

Left side

Left Twix comes topped with chocolate with a layer of caramel holding a crunchy cookie inside. Taste-wise, it is delectable as it consists of superior ingredients. It is sweet on the outside and crunchy on the inside. It comes in white packaging with the label ‘Left Twix’ written in red.

Right side

As the packaging says, Right Twix is cloaked in chocolate with cascaded caramel and a crispy cookie inside. It tastes luscious, rich, and crunchy, and the coating is of finer ingredients. The term ‘Right Twix’ is present in white over the red package.

Are Left and Right Twix Really Different?

People have shared varied opinions on the differences between Left and Right Twix. The products might taste similar but look slightly different. But to evaluate the difference, one has to taste the product first.

According to Recipe Maker, “In the right Twix factory, caramel flows on the cookie, while caramel cascades onto the cookie in the left Twix factory. There’s a distinct difference in the coating process.”

Is there actually a difference in appearance? Opinions seem to vary from person to person. But the debate surrounding the chocolate cookie and candy bar brand has increased its sales over the past couple of years.

Marketing Influence

Twix lovers might be divided, but the Right Twix vs Left Twix discourse benefited the brand. This wasn’t just limited to popularizing the brand. Other companies and platforms also adopted the idea to improve their brand value.

For instance, Instagram allowed users to pick a side and post their answers on stories. The tallied votes revealed what percentage of people liked one side better than the other.

It’s surprising, but chocolate enthusiasts continue to engage in this debate to date and will probably continue to do so in the future. As long as Twix doesn’t come up with an official announcement, the public is free to make their assumptions.